Stop Selling Like a Roadside Mechanic
A custom quote for every job makes buying slow and uncertain. How Nigerian service businesses package custom work into fixed offers clients can say yes to.
October 4, 2026
Running the business
Marketing decisions that are really business decisions, from pricing, to positioning, knowing your customer, and planning when the currency or market moves against you.
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of your website visitors leave without buying or enquiring — and for most businesses that’s the end of the story. Retargeting is the discipline of refusing to accept that: ads shown to people who already showed interest convert at roughly 2.5× the rate of cold advertising, at lower cost, on every platform ever measured. Here’s how it works in 2026 — and the rules that keep it profitable instead of creepy.
9 min read
Black Friday Is Six Weeks Away, Here Is What Still Works
Nigeria’s commercial year doesn’t end — it detonates: a Black Friday that’s now a month, sales spiking 1,300% above an ordinary day, then Detty December’s diaspora wave with FX-primed wallets. Ten weeks holding an outsized share of the year’s spending — and it is won in September. Here’s the season’s anatomy and the calendar that captures it.
10 min read
Why Nine in Ten Nigerian Carts Never Reach the Till
Nigerian e-commerce carts are abandoned at roughly 90%. The four fears shoppers bring to your checkout, the fixes that matter most, how to recover postponed sales, and where growth is
September 30, 2026
Before You Slash the Price, Fix the Offer
A weak offer doesn’t get stronger when you cut the price. How to win customers at full price, with the four questions every buyer asks, seven ways to strengthen an
September 14, 2026
Who Owns It? Your Buyers Want to Know.
Posts from people earn roughly eight times the engagement of company pages. How Nigerian founders build a personal brand as a system, without a persona, and route it into real
August 30, 2026
Performance Marketing Harvests What Brand Building Sows
Ads collect demand, and brand building is what creates it. Brand and performance marketing for Nigerian SMEs, the 60/40 research, what brand building means at small-business scale, and a free
July 15, 2026
Eight Phone Calls Your Competitors Will Never Make
Your customers will tell you why they bought, if you call and ask. A free customer interview script with the invitation message, a 15-minute call plan, follow-up questions that get
June 17, 2026
Ask Five Staff What You Do. Count the Answers.
If your staff describe the business five different ways, so will your customers. A free brand messaging framework template for Nigerian businesses, turning who you serve, your proof and your
June 5, 2026
The Marketing Law Most Nigerian Businesses Are Breaking Right Now
Bought lists and missing consent records put you on the wrong side of the NDPA. A practical guide to compliant marketing in Nigeria, covering consent, opt-outs and tracking, plus a
May 30, 2026
Every “How Much?” Is a Review of Your Positioning
When customers compare you on price alone, they can’t see anything else to compare. Why that happens to Nigerian businesses, and how to stop competing on price with positioning they
May 21, 2026
Choosing help
Who Owns Your Domain? Ask Before You Hire
If your developer registered the domain in their own name, they own it. How to hire a web developer in Nigeria without regrets, from vetting and red flags to what
October 26, 2026
Getting found
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of website visitors leave without a trace. How retargeting works in 2026, five rules that keep it profitable and not creepy, and the Nigerian version that needs no
October 21, 2026
Turning visitors into customers
Black Friday Is Six Weeks Away, Here Is What Still Works
Black Friday is 27 November, and there is still time if you start now. The week-by-week plan for Nigerian businesses that haven’t started, plus the Detty December and January follow-through.
October 19, 2026
Keeping customers
The Group Everyone Muted
A community group goes quiet when it has no purpose or rules. How to build a WhatsApp or Telegram community people value, with purpose, rules, moderation, what to post, privacy
October 18, 2026
Getting found
Fifty People, One Hour, Months of Trust
A small, well-run webinar can build months of trust with the right fifty people. How to choose a topic people register for, handle Nigerian realities of timing, data and power,
October 15, 2026
Keeping customers
Hear It Privately Before They Say It Publicly
Ask for feedback privately and you can fix problems before they become reviews. Free survey templates for CSAT, NPS, effort, lost customers and onboarding, with how to score them, when
October 12, 2026
Getting found
The Shortlist Was Written Before They Called You
Most B2B buyers arrive with a shortlist already formed. What generates B2B leads in Nigeria in 2026, what each channel costs, how LinkedIn really works, where leads die, and the
October 10, 2026
Running the business
Stop Selling Like a Roadside Mechanic
A custom quote for every job makes buying slow and uncertain. How Nigerian service businesses package custom work into fixed offers clients can say yes to.
October 4, 2026
Keeping customers
Your Happiest Customers Are Waiting to Be Asked
83% of satisfied customers say they would refer you, and only 29% do. Why referred customers are worth more, and a five-step referral system that closes the gap in a
October 1, 2026
Reading around is useful, knowing your own numbers is faster
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.