Can you see what is true?
- Meta records a “purchase” every time someone taps the WhatsApp button on your product pages. Over the quarter it reported 336 purchases worth ₦134,400,000. Your sales sheet shows 69 Meta orders worth ₦32,085,000 (E-02, E-06).
- Google Ads counts each WhatsApp tap twice, because two conversion tags fire on the same click (E-04).
- 57 of 174 orders (33%) have no source recorded, so a third of your sales cannot be credited to anything (E-06).
- 29% of website sessions in Google Analytics are “Unassigned”, mostly influencer and bio links with no tracking tags (E-03).