Who Owns Your Domain? Ask Before You Hire
If your developer registered the domain in their own name, they own it. How to hire a web developer in Nigeria without regrets, from vetting and red flags to what
October 26, 2026
Choosing help
How to buy marketing without getting taken for a ride. Learn what agencies sell, when in-house wins, what a real proposal contains, and what separates a partner from a vendor.
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of your website visitors leave without buying or enquiring — and for most businesses that’s the end of the story. Retargeting is the discipline of refusing to accept that: ads shown to people who already showed interest convert at roughly 2.5× the rate of cold advertising, at lower cost, on every platform ever measured. Here’s how it works in 2026 — and the rules that keep it profitable instead of creepy.
9 min read
Black Friday Is Six Weeks Away, Here Is What Still Works
Nigeria’s commercial year doesn’t end — it detonates: a Black Friday that’s now a month, sales spiking 1,300% above an ordinary day, then Detty December’s diaspora wave with FX-primed wallets. Ten weeks holding an outsized share of the year’s spending — and it is won in September. Here’s the season’s anatomy and the calendar that captures it.
10 min read
The Marketer Who Stays Busy for a Year
Hire the wrong marketer and they can look busy for a year before anyone notices. How to hire your first marketer, from deciding whether to hire at all to the
August 13, 2026
Seven Questions That Expose Any Marketing Agency
Seven questions reveal more about an agency than its pitch deck. How to choose a marketing agency in Nigeria, the homework to do first, and the red flags that should
August 2, 2026
Your Business Closes at 6pm, but Your Customers Don’t
Enquiries keep arriving after you close, and the first reply usually wins. WhatsApp automation and AI chatbots for Nigerian businesses, what to automate, flow bots versus AI agents, and five
July 30, 2026
Brief Them Badly and They’ll Fail You Politely
A vague brief gets you vague proposals, and then you choose on price. A marketing agency brief template, a weighted proposal scoring rubric and a contract checklist for Nigerian businesses.
May 7, 2026
Agency, In-House, Freelancer or AI? The Honest Buyer’s Guide
Each option suits a different stage and a different spend. How Nigerian businesses should choose between an agency, an in-house hire, a freelancer or AI tools, with spend thresholds and
April 19, 2026
AI Won’t Run Your Business While You Sleep
AI agents pay off in some processes and fail in others. An AI automation guide for Nigerian businesses on where the returns are, where projects go wrong, and how to
March 8, 2026
Choosing help
Who Owns Your Domain? Ask Before You Hire
If your developer registered the domain in their own name, they own it. How to hire a web developer in Nigeria without regrets, from vetting and red flags to what
October 26, 2026
Getting found
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of website visitors leave without a trace. How retargeting works in 2026, five rules that keep it profitable and not creepy, and the Nigerian version that needs no
October 21, 2026
Turning visitors into customers
Black Friday Is Six Weeks Away, Here Is What Still Works
Black Friday is 27 November, and there is still time if you start now. The week-by-week plan for Nigerian businesses that haven’t started, plus the Detty December and January follow-through.
October 19, 2026
Keeping customers
The Group Everyone Muted
A community group goes quiet when it has no purpose or rules. How to build a WhatsApp or Telegram community people value, with purpose, rules, moderation, what to post, privacy
October 18, 2026
Getting found
Fifty People, One Hour, Months of Trust
A small, well-run webinar can build months of trust with the right fifty people. How to choose a topic people register for, handle Nigerian realities of timing, data and power,
October 15, 2026
Keeping customers
Hear It Privately Before They Say It Publicly
Ask for feedback privately and you can fix problems before they become reviews. Free survey templates for CSAT, NPS, effort, lost customers and onboarding, with how to score them, when
October 12, 2026
Getting found
The Shortlist Was Written Before They Called You
Most B2B buyers arrive with a shortlist already formed. What generates B2B leads in Nigeria in 2026, what each channel costs, how LinkedIn really works, where leads die, and the
October 10, 2026
Running the business
Stop Selling Like a Roadside Mechanic
A custom quote for every job makes buying slow and uncertain. How Nigerian service businesses package custom work into fixed offers clients can say yes to.
October 4, 2026
Keeping customers
Your Happiest Customers Are Waiting to Be Asked
83% of satisfied customers say they would refer you, and only 29% do. Why referred customers are worth more, and a five-step referral system that closes the gap in a
October 1, 2026
Reading around is useful, knowing your own numbers is faster
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.