How to buy marketing without getting taken. What agencies are actually selling, when in-house beats outsourcing, what a real proposal contains, and the questions that separate a partner from a vendor. Written by an agency, which is either the best or worst reason to trust it, the arguments are checkable either way.
Hiring an agency is a strange purchase: you’re buying expertise precisely because you don’t have it, so you’re least equipped to judge quality at the moment you’re choosing it. This
The enquiry that arrives at 9:47pm either gets answered by something, or it gets answered by a competitor. WhatsApp is now the world’s number-one business chatbot channel, and conversational automation
For some businesses reading this, an agency, including ours, is the wrong answer. Here’s the decision framework we’d want on your side of the table: what each structure is genuinely
Every week promises AI agents that run your marketing on autopilot. Some of it is true; a lot is expensive fantasy. In 2026, businesses that automate one process well see
A business runs a site for four years, quietly accumulating rankings and organic enquiries. Then it launches a beautiful new website, and the enquiries stop. Somewhere between old and new,
Press coverage used to be marketing’s vanity shelf, until the machines started reading the newspapers. Earned media now accounts for 82-89% of everything AI engines cite, and brands with third-party
Every budget answers a question you may never have asked: how much buys sales now, and how much builds the memory that makes future sales cheaper? The research says ~60/40.
Hiring an agency is a strange purchase: you’re buying expertise precisely because you don’t have it, so you’re least equipped to judge quality at the moment you’re choosing it. This
Selling to an existing customer succeeds 60-70% of the time; to a stranger, 5-20%. Existing customers spend 67% more, cost 5-25× less to reach, and leave mostly because of silence,
Posts from personal profiles earn roughly eight times the engagement of identical content from company pages, and the gap is widening. In a market whose first question about any business
Every platform rents you a moment, the Instagram post peaks in a day, the TikTok in a week. YouTube is the one video platform where content compounds: the world’s second-largest
The most useful fact in influencer marketing is one the word “influencer” hides: the smaller the creator, the better the numbers, several times the engagement, ~5× the conversion per impression,
If your best salesperson resigned tomorrow, taking their phone, how many of your leads and half-closed deals walk out with them? For most Nigerian SMEs the honest answer is: most.
Answer a short quiz, it’s what determines if your business qualifies for a free marketing plan.
