See Which Naira Brings in Customers, and Stop Paying for the Ones That Don’t

Your ads, website, WhatsApp and follow-up leak money into the corners of the maze. Ten questions show which wall is costing you most (Measure, Convert, Retain or Attract), and your result arrives by email.

No obligation. No card required. Takes about 2 minutes.

Spending ₦1M+ a month? You also get a free Leak Check. The paid Maze Map adds a full audit and 90-day plan, with a written goal behind every recommendation.

Systems built for

Which part of the marketing maze are you stuck in?

Before we build anything, we find out which version of “stuck” you’re actually in, because the fix is different for each one.

The Wanderer

You're marketing everywhere, but nothing connects.

The Unfound

Customers are searching for you, they're just not finding you.

The Dead End

You're paying for traffic that doesn't become enough customers.

The Revolving Door

You're replacing customers instead of growing from the ones you've already won.

We build one system under every service, and we put our accountability in writing

No guaranteed rankings. No guaranteed AI citations. Nobody controls that. What we do guarantee: a written goal on every recommendation, and a consequence we bear if we miss it.

Walls, sealed in order: Measure, Convert, Retain, Attract

Months of a missed goal before we change course, always

Of recommendations shipped with a written goal

0 %

The system is always the same, The starting point isn't

Every client is measured against the same four walls, but your diagnosis determines where we begin and how quickly we move through each one.

Take the Diagnostic

Business owner working through an application on a tablet at home

Ten questions show which wall is costing you most. Spend ₦1M+ a month and we’ll walk you through it on a free call.

Get Your Maze Map

Two colleagues reviewing financial charts on a laptop

A full audit and 90-day plan within 5 business days of your kickoff call, every goal in writing. ₦2M, with ₦500K off if you hire us within 30 days of your walkthrough.

We build in the right order

Leadership team reviewing a plan together in a boardroom

Measure first, then Convert, Retain and Attract. We never spend on top of a leak.

Review against set goals

Directors reviewing operational workflows at a manufacturing plant

Reconciled to real revenue. A goal behind for two months running triggers a change, always.

What We Built, and What It Changed

Every study starts with a business stuck in one wall of the maze and ends where the written goal landed. Start with the one that sounds like your problem.

Convert wall · International education - study abroad

20,000

registrations for the IEF

33%

landing page conversion rate

Attract wall · Sixth Form & A-Level Education

1st

for all three target keywords

60%+

of enrolees came from online activities

Convert wall · Luxury Spa

74%

of bookings direct within 120 days

after-hours enquiries a week

Attract wall · Test Preparation

60%

of monthly test takers from paid campaigns

Page 1

every target keyword on Google

Your 90-Day Way Out of the Marketing Maze

The diagnostic shows which wall is costing you most. The Maze Map goes deeper, with a full audit of all four walls and a 90-day plan to fix them in order, a written goal behind every step.

Marketing Audit

Where money leaks across the four walls, with each leak estimated in naira a month.

Measurement Review

Whether your tracking can be trusted, reconciled against your real revenue.

AI-Visibility Snapshot

How AI tools answer your buyers’ questions, and who they recommend instead of you.

90-Day Roadmap

Fixes in order, with budget moves, an owner for each step and a written goal on every one.

₦2,000,000, one payment, VAT included. Ready within 5 business days of your 30-minute kickoff call, then walked through with you on a 60-minute call. Hire us within 30 days of your walkthrough and ₦500,000 comes off your first invoice. Full refund any time before your kickoff call starts.

Four walls, built in this order

In a maze, the walls decide where people end up. Gaps let customers and money slip out. So we build in order: Measure finds the leaks, Convert and Retain seal them, and Attract comes last so new traffic has somewhere to go. Our guide to digital marketing in Nigeria explains why.

Wall 1 - Measure

See every path through your maze before you spend another naira.

CRM & lead pipeline
Automated reporting
Attribution & tracking setup
Reporting reconciled to revenue

Wall 2 - Convert

Close the gaps where visitors arrive and walk straight back out, before you pay for more of them.

Website & landing pages
Conversion rate optimisation
WhatsApp & chat automation
Lead scoring & qualification

Wall 3 - Retain

A customer you keep is cheaper than one you have to win twice.

Email & owned-list marketing
Referral systems
Review & reputation management
Automated follow-up sequences

Wall 4 - Attract

With the walls sealed, every naira you spend here compounds instead of leaking.

SEO & AI search visibility
Paid search & social ads
Content & social strategy
Video & short-form content

Four walls. One maze that leads somewhere. Every goal in writing, with a consequence we bear if we miss it.

We work best with a specific kind of business

Being upfront about fit saves everyone time, including you.

Probably not yet if you

This is a fit if you

Questions we get before anyone signs anything

What’s free, and what’s paid?

The diagnostic is free for everyone. If you spend ₦1M+ a month on marketing, the Leak Check is free too: we look at your business from the outside and walk you through what we find on a 30-minute call. The Maze Map, the full audit and 90-day plan, costs ₦2,000,000, with ₦500,000 credited if you hire us within 30 days of your walkthrough.

Do you guarantee rankings or results?

No, and we’ll say that in the first meeting. Nobody controls Google, ChatGPT, or Meta’s algorithms. What we commit to in writing is a staged goal for every recommendation, and a consequence we bear if we miss it.

Why do you start with measurement instead of ads or content?

Because spending on Attract before Measure and Convert are solid is the most common way marketing budgets leak. We build in the order that makes every naira after count.

How is this different from other agencies we've used?

Three things. Every recommendation has a written goal and deadline. Every missed goal has a consequence we agreed before we started. And we report against the revenue in your own records, not the numbers Meta or Google report back.

What happens if you miss a goal?

The consequence is written into the plan before we start, remediation at our cost, a fee adjustment, or an easy exit, depending on what we agreed. We don’t decide after the fact.

Why should I pay you when I can hire an in-house marketer?

It depends on your stage, and sometimes in-house is the right call. Below roughly ₦1M a month in marketing spend, one good freelancer will usually serve you better than any agency. Once marketing becomes the business, typically beyond ₦10M a month, build in-house deliberately. We’d rather tell you that than sell you a retainer you don’t need (here’s our full guide on when).

In between, the fair comparison is one person’s skills against a team covering all four walls, Measure, Convert, Retain and Attract, for less than the cost of two good hires. And the main reason people choose in-house, accountability, is built into how we work: every engagement has written goals with a baseline, a target and a deadline.

Our last agency ghosted us after month two, how are you different?

Common enough that we built specific defenses against it. Every goal we set has a written deadline, so silence past that date is a missed commitment with a stated consequence, not something either of us can quietly let slide. We also run a fixed monthly review, so “quiet for two months” isn’t something an engagement can drift into unnoticed. And every account is created in your name from day one, so even in the worst case, you’re not locked out of your own data waiting for someone to respond.