The channel Nigeria actually buys on — answering instantly.
Your customers don’t email. They WhatsApp — and then they wait, and then they buy from whoever answered first. We build automation on the channel Nigerian commerce actually runs on: instant first response, intelligent routing, real human handoff, and every conversation captured in your pipeline instead of trapped on a staff phone.
THE PROBLEM
Peak intent expires in minutes. Your reply takes hours.
A WhatsApp enquiry is a buyer at maximum interest — and interest decays fast. Every hour of silence is a competitor’s opportunity, and most Nigerian businesses run enquiries through personal phones with no system, no visibility, and no memory.
Minutes
How long peak buying intent lasts after a customer messages — the reply-time window where deals are actually won.
First responder
Who wins the sale in most enquiry-driven Nigerian markets — not the best business, the fastest answer.
Zero record
What most businesses keep of WhatsApp enquiries handled on staff phones — no source, no follow-up, no pipeline.
WHAT'S INCLUDED
Everything this engagement actually covers.
01
Instant first-response system
Every enquiry acknowledged in seconds, around the clock — with a useful reply that moves the conversation forward, not a dead-end autoresponder that says “we’ll get back to you.”
02
Conversational FAQ handling
The five to ten questions every customer asks — price, delivery, availability, location, payment — answered conversationally and accurately, so humans handle the conversations that actually need judgment.
03
Human handoff that works
Clear escalation the moment a conversation needs a person — routed to the right staff member with full context, not a cold restart. Automation that knows its limits is the difference between helpful and infuriating.
04
Order & booking flows
Product catalogues, order capture, booking confirmation — the full transaction path inside the chat where the customer already is, integrated with payment where the operation supports it.
05
CRM capture & source tagging
Every conversation logged into your pipeline with source and timestamp — feeding the Measure wall, so WhatsApp stops being a black hole and becomes your best-documented channel.
06
Broadcast & follow-up sequences
Compliant, permission-based follow-up — order updates, reorder prompts, win-back messages — built with restraint, because the fastest way to lose the channel is abusing it.
THE PROCESS
How the work actually runs, start to finish.
1
Conversation audit
We read your actual enquiries — what customers ask, in what language, where conversations stall or die — before automating anything.
2
WhatsApp Business API setup
The official infrastructure — verified business profile, API access, proper number setup — done right, because shortcuts here get numbers banned.
3
Flow design in your customer's language
Conversation flows written for how your buyers actually talk — including Pidgin where that’s what your customers use — reviewed by you before anything goes live.
4
Integration with pipeline & systems
CRM, order systems, staff routing wired in — so the automation is part of the operation, not a disconnected gadget.
5
Staged launch with a human safety net
Live on a subset of enquiries first, humans watching every handoff, tuning responses against real conversations before full rollout.
6
Monthly conversation review
Where automation resolved, where it escalated, where it failed — reviewed monthly against the written goal, with flows improved from real transcripts.
THE DIFFERENCE
What most providers do — and what we do instead.
THE USUAL APPROACH
- A chatbot that answers everything badly and nothing well
- No human handoff — frustrated customers shouting AGENT
- Unofficial tools that get the number banned
- Conversations trapped on one staff phone forever
- Broadcast spam until customers block the number
HOW WE RUN IT
- Automate the routine, hand off the rest — instantly, with context
- Official WhatsApp Business API, set up properly
- Every conversation captured, tagged, and in your pipeline
- Flows in the language your customers actually use
- Restraint by design — the channel stays welcome
PRICING LOGIC
How pricing works — honestly.
Two components, both quoted in writing after the audit: a build cost for the flows and integrations, and WhatsApp’s own per-conversation API fees — which are Meta’s prices, not ours, and we’ll show you exactly how they work so there are no surprise line items.
Scope honesty: a lean FAQ-and-handoff build is a much smaller project than full order flows with payment integration. The audit tells us which your operation actually needs — and if the lean version is enough, that’s what we’ll quote.
HOW WE HOLD OURSELVES TO IT
Example of a real written goal for a WhatsApp automation engagement:
METRIC
Median first response
BASELINE
4+ hours
TARGET
< 5 minutes
DEADLINE
Day 45
If we miss it: we keep tuning the system at our cost until the target holds for 30 consecutive days.
QUESTIONS
Asked before, answered honestly.
GO DEEPER
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