Wall 2 of 4 · Close the exits
Your visitors are already in the maze, and most of them walk straight back out
Before we spend on bringing more people in, this wall closes the exits for the ones already arriving, the slow page, the hidden price, the nine-field form and the WhatsApp message nobody answers. Keeping the visitors you’ve paid for beats buying new ones every time.
No obligation. No card required. Takes about 2 minutes.
Systems built for
Visitors show up, almost none find their way through
A slow site on Nigerian mobile data, a hidden price, a nine-field form, a WhatsApp number buried in a footer, each one is individually enough to lose a buyer who was ready. A single site can have several at once.
<5%
Typical landing page conversion. On most pages, more than 95 in every 100 visitors your ads and content earned leave without acting.
Minutes
How long peak buying intent survives after an enquiry, the window where deals are actually won or silently lost.
4 fears
Every Nigerian buyer checks before sending money to a screen: Is this real? What will it really cost? Will it arrive? Can I reach a human?
Three ways to make sure nobody ready to buy finds an exit
01
Website & landing pages
Pages built for one job each: load fast on Nigerian mobile data, answer the buyer’s questions, and make the next step obvious.
Website & landing pages
Conversion systems designed around the four buyer fears, fast on mobile data, honest about cost and delivery, reachable on WhatsApp, measured from day one. The full engagement has its own detailed page.
02
Conversion rate optimisation
Leaks found in real visitor behaviour, fixed in order of what they cost, with every change measured against a written baseline.
Conversion rate optimisation
The measured, iterative version of “make the site work better”: leaks ranked by cost, every change judged by a pre-written number, learning logged and owned by you. The full engagement has its own detailed page.
03
WhatsApp & chat automation
Enquiries answered in minutes, day or night, with a clear handover to a person when judgement is needed.
WhatsApp & chat automation
Instant first response on the channel Nigerians actually buy on, intelligent routing, real human handoff, and every conversation captured into the pipeline.
How a Convert engagement actually runs
1
The conversion audit
Where visitors actually leak, measured from real behaviour, not guessed from opinions. Page speed on real Nigerian connections, form abandonment, response times, the lot.
2
Close the most expensive exit first
Fixes ranked by what each leak costs, not what’s most fun to build, sometimes the highest-value fix is embarrassingly small, and we’ll say so.
3
Build the biggest fix first
Whether that’s a page rebuild, a response-time system, or a checkout simplification, shipped against a written target, with the baseline already on record from Measure.
4
Instrument every change
Each fix tracked from the moment it ships, because “it feels better” isn’t a result, and the goal needs numbers to be honest against.
5
Test, learn, iterate
Real traffic tells the truth designs can’t. Changes reviewed against actual behaviour on a set cadence, kept or reversed by evidence.
6
The 60-day conversion review
The engagement’s formal checkpoint: performance against the written goal, what moved, what didn’t, and what’s next, built into the work, not sold as an extra.
What usually happens vs what we do instead
THE USUAL APPROACH
- Redesigns judged by how they look in a boardroom
- Traffic bought to replace the traffic being lost
- Enquiries answered when someone gets around to it
- "Best practice" copied from businesses unlike yours
- Changes shipped, results never checked
HOW WE RUN IT
- Leaks measured and ranked by what they cost
- Existing traffic recovered before new traffic is bought
- First response in minutes, automated, around the clock
- Built for the four fears Nigerian buyers actually have
- Every change tested against a written baseline
HOW WE HOLD OURSELVES TO IT
Illustrative example of a written goal for a Convert engagement:
METRIC
Landing page conversion
BASELINE
2.1%
TARGET
5%+
DEADLINE
Day 60
If we miss it: we rebuild the page again at our cost, and the clock resets, not yours.
Questions asked, and answered
Related reading from the Insights library
Convert closes the exits, so the traffic you already pay for stays
The order matters, each wall only holds because the ones before it already do. The complete guide to the four walls explains why.
Find out how many visitors are walking out of your maze
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.