Built because marketing needed consequences
Solomon Snobs exists because of a pattern we kept seeing, of businesses paying for marketing nobody could verify, from agencies nothing ever happened to when it didn’t work. We decided to run an agency where the accountability goes in writing, and the consequences land on us.
Systems built for
What was missing was accountability
Every business we spoke to had a version of the same story, money spent, reports received, and no way to connect one to the other. The agency was busy. The invoices were regular. Whether any of it produced customers, nobody could say.
The problem was that, without measurement underneath it, nobody, client or agency, can tell the difference between working and not. So dishonesty needs no intent, only the dark.
We built Solomon Snobs around turning the lights on first: measure before spending, put every recommendation’s goal in writing, and attach a consequence we bear if we miss. It’s harder to run an agency this way. That’s rather the point.
How We Work
01. Goals in writing, consequences on us
Every recommendation carries a written metric, baseline, target, and deadline, and a consequence we bear if we miss it. Remediation at our cost, a fee adjustment, or an easy exit. Decided before we start, never after.
02. No claims nobody can keep
No guaranteed rankings. No guaranteed AI citations. Nobody controls those, and anyone promising them has told you how the rest of the engagement will go. We guarantee the work and the accountability, not the algorithm.
03. Your accounts, your name, day one
Domain, hosting, analytics, ad accounts, CRM, created in your name from the start. The commonest agency horror story here is the hostage situation at breakup. Structurally impossible with us, in writing.
04. The order is the strategy
Measure, then Convert, then Retain, then Attract, because each wall only holds if the ones before it exist. We refuse ad spend into a leaking system, even when it delays our own fee.
05. We practise it in public
Our Insights library is our own SEO and content strategy, inspectable before you spend a naira. Everything we’d recommend to you, we’ve done for ourselves first, and you can check.
The person behind the system
Elder ID Akhigbe
Founder and Lead Strategist, Solomon Snobs
How I Got Here
For over a decade, I’ve worked across education, IT, real estate and hospitality, building the digital systems businesses rely on to grow, from ERP and CRM systems to websites, PPC campaigns, SEO and email marketing.
Much of that time was spent simply delivering what businesses asked for: a new website, better ads, stronger search visibility, a more consistent social presence.
The work was good. But I kept seeing the same problem across different industries, months after launch, businesses were spending more, seeing roughly the same results, and still couldn’t tell which parts of their marketing were actually generating revenue.
That changed how I approached digital marketing.
I became less interested in simply building digital assets and more interested in building systems where every channel, campaign and investment could be connected to a measurable business outcome.
That thinking became the foundation for Solomon Snobs.
How I Think
I’ll be honest. I haven’t finished a book in a while. But I’ve read enough of them, and watched more Hollywood, TV, cartoons and anime than is healthy, to notice something. Most marketing lessons were taught long before anyone called it marketing. Uncle Vernon was blocking letters long before Gmail’s spam filter did. So when you read my articles and find Achebe next to Naruto, that’s not decoration. That’s how I think.
Where the Name Comes From
People ask about the name. Solomon Snobs was a character in a book I started writing years ago. He knew a little about everything, a lot about most things, and very little impressed him. I never finished the book, but the name stayed with me.
When it came time to name the agency, the choice made itself. Solomon for the wisdom. Snobs for the standards. We aren’t impressed by follower counts, reach, or clicks that never turn into customers, and a busy-looking report won’t change our minds.
Snobbery, it turns out, is a useful trait in someone spending your money.
What we do
See how the system would apply to your business
The 2-minute diagnostic shows which of your four walls is costing you most.
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