Solomon Snobs exists because of a pattern we kept seeing: businesses paying for marketing nobody could verify, from agencies nothing ever happened to when it didn’t work. We decided to run an agency where the accountability goes in writing, and the consequences land on us.
Systems built for
Every business we spoke to had a version of the same story: money spent, reports received, and no way to connect one to the other. The agency was busy. The invoices were regular. Whether any of it produced customers, nobody could say.
The problem wasn’t that marketing doesn’t work in Nigeria. It’s that without measurement underneath it, nobody, client or agency, can tell the difference between working and not. So dishonesty doesn’t even need intent. It just needs the dark.
We built Solomon Snobs around turning the lights on first: measure before spending, put every recommendation’s goal in writing, and attach a consequence we bear if we miss. It’s harder to run an agency this way. That’s rather the point.
Every recommendation carries a written metric, baseline, target, and deadline, and a consequence we bear if we miss it. Remediation at our cost, a fee adjustment, or an easy exit. Decided before we start, never after.
No guaranteed rankings. No guaranteed AI citations. Nobody controls those, and anyone promising them has told you how the rest of the engagement will go. We guarantee the work and the accountability, not the algorithm.
Domain, hosting, analytics, ad accounts, CRM, created in your name from the start. The commonest agency horror story here is the hostage situation at breakup. Structurally impossible with us, in writing.
Measure, then Convert, then Retain, then Attract, because each wall only holds if the ones before it exist. We refuse ad spend into a leaking system, even when it delays our own fee.
Our Insights library is our own SEO and content strategy, inspectable before you spend a naira. Everything we'd recommend to you, we've done for ourselves first, and you can check.
For over a decade, I’ve worked across various sectors, building the digital systems businesses rely on to grow, from ERP and CRM systems to websites, PPC campaigns, SEO and email marketing.
Much of that time was spent simply delivering what businesses asked for: a new website, better ads, stronger search visibility, a more consistent social presence.
The work was good. But I kept seeing the same problem across different industries, months after launch, businesses were spending more, seeing roughly the same results, and still couldn’t tell which parts of their marketing were actually generating revenue.
That changed how I approached digital marketing.
I became less interested in simply building digital assets and more interested in building systems where every channel, campaign and investment could be connected to a measurable business outcome.
That thinking became the foundation for Solomon Snobs.
For over a decade, I’ve worked across various sectors, building the digital systems businesses rely on to grow, from ERP and CRM systems to websites, PPC campaigns, SEO and email marketing.
Much of that time was spent simply delivering what businesses asked for: a new website, better ads, stronger search visibility, a more consistent social presence.
The work was good. But I kept seeing the same problem across different industries, months after launch, businesses were spending more, seeing roughly the same results, and still couldn’t tell which parts of their marketing were actually generating revenue.
That changed how I approached digital marketing.
I became less interested in simply building digital assets and more interested in building systems where every channel, campaign and investment could be connected to a measurable business outcome.
That thinking became the foundation for Solomon Snobs.
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