Acquiring a customer costs multiples of keeping one, and almost every business in this market spends accordingly in the wrong direction. These articles cover the work after the sale: why customers leave, how to bring them back, and how to turn the ones who stay into the cheapest acquisition channel you have.
Selling to an existing customer succeeds 60-70% of the time; to a stranger, 5-20%. Existing customers spend 67% more, cost 5-25× less to reach, and leave mostly because of silence,
Somewhere in your customer list is your best marketing channel, switched off: 83% of satisfied customers say they’d refer you, and only 29% ever do. The gap isn’t ingratitude —
Imagine Instagram suspends your account tomorrow, wrongly, permanently. For most Nigerian businesses, what’s left is nothing. The email list is the one audience you own: it survives every suspension and
Email returns roughly ₦36-42 for every ₦1 spent, no channel comes close. But about one in six marketing emails never reaches an inbox at all, and your dashboard says “sent”
A business runs a site for four years, quietly accumulating rankings and organic enquiries. Then it launches a beautiful new website, and the enquiries stop. Somewhere between old and new,
Press coverage used to be marketing’s vanity shelf, until the machines started reading the newspapers. Earned media now accounts for 82-89% of everything AI engines cite, and brands with third-party
Every budget answers a question you may never have asked: how much buys sales now, and how much builds the memory that makes future sales cheaper? The research says ~60/40.
Hiring an agency is a strange purchase: you’re buying expertise precisely because you don’t have it, so you’re least equipped to judge quality at the moment you’re choosing it. This
Selling to an existing customer succeeds 60-70% of the time; to a stranger, 5-20%. Existing customers spend 67% more, cost 5-25× less to reach, and leave mostly because of silence,
Posts from personal profiles earn roughly eight times the engagement of identical content from company pages, and the gap is widening. In a market whose first question about any business
Every platform rents you a moment, the Instagram post peaks in a day, the TikTok in a week. YouTube is the one video platform where content compounds: the world’s second-largest
The most useful fact in influencer marketing is one the word “influencer” hides: the smaller the creator, the better the numbers, several times the engagement, ~5× the conversion per impression,
If your best salesperson resigned tomorrow, taking their phone, how many of your leads and half-closed deals walk out with them? For most Nigerian SMEs the honest answer is: most.
Answer a short quiz, it’s what determines if your business qualifies for a free marketing plan.
