The Group Everyone Muted
A community group goes quiet when it has no purpose or rules. How to build a WhatsApp or Telegram community people value, with purpose, rules, moderation, what to post, privacy
October 18, 2026
Keeping customers
Covers the work after the sale. These includes why customers leave, how to bring them back, and how to turn the ones who stay into your cheapest acquisition channel.
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of your website visitors leave without buying or enquiring — and for most businesses that’s the end of the story. Retargeting is the discipline of refusing to accept that: ads shown to people who already showed interest convert at roughly 2.5× the rate of cold advertising, at lower cost, on every platform ever measured. Here’s how it works in 2026 — and the rules that keep it profitable instead of creepy.
9 min read
Black Friday Is Six Weeks Away, Here Is What Still Works
Nigeria’s commercial year doesn’t end — it detonates: a Black Friday that’s now a month, sales spiking 1,300% above an ordinary day, then Detty December’s diaspora wave with FX-primed wallets. Ten weeks holding an outsized share of the year’s spending — and it is won in September. Here’s the season’s anatomy and the calendar that captures it.
10 min read
Hear It Privately Before They Say It Publicly
Ask for feedback privately and you can fix problems before they become reviews. Free survey templates for CSAT, NPS, effort, lost customers and onboarding, with how to score them, when
October 12, 2026
Your Happiest Customers Are Waiting to Be Asked
83% of satisfied customers say they would refer you, and only 29% do. Why referred customers are worth more, and a five-step referral system that closes the gap in a
October 1, 2026
The Newsletter That Died After Issue Three
Newsletters usually die when the sender runs out of things to say. How to run an email newsletter people look forward to, from what to send and how often to
September 24, 2026
The Audience Instagram Can’t Take From You
Instagram can change its rules or close your account, but your email list stays yours. How to build an email list from zero in Nigeria, legally, with lead magnets and
September 22, 2026
Nobody Remembers Your VIP Club
Points and badges don’t bring customers back on their own. How to design a loyalty programme that does, from whether you need one to rewards you can afford, launch, honest
September 4, 2026
Six Message Flows That Keep Selling While You Sleep
Six lifecycle flows send the right email or WhatsApp message at the right moment, without you. Timing, channel and content for each message, which to build first, rules that stop
August 24, 2026
The One-Star Review Is an Audition
Every reply you write to a bad review is read by future customers. How to respond to negative reviews on Google, social media and WhatsApp, with a four-step framework, templates
July 17, 2026
One in Eight of Your Marketing Emails Never Arrives
Before you rewrite another subject line, check the email arrived at all. Email deliverability for Nigerian businesses in 2026, covering authentication, list hygiene, flows, segmentation and why your open rate
June 11, 2026
Choosing help
Who Owns Your Domain? Ask Before You Hire
If your developer registered the domain in their own name, they own it. How to hire a web developer in Nigeria without regrets, from vetting and red flags to what
October 26, 2026
Getting found
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of website visitors leave without a trace. How retargeting works in 2026, five rules that keep it profitable and not creepy, and the Nigerian version that needs no
October 21, 2026
Turning visitors into customers
Black Friday Is Six Weeks Away, Here Is What Still Works
Black Friday is 27 November, and there is still time if you start now. The week-by-week plan for Nigerian businesses that haven’t started, plus the Detty December and January follow-through.
October 19, 2026
Keeping customers
The Group Everyone Muted
A community group goes quiet when it has no purpose or rules. How to build a WhatsApp or Telegram community people value, with purpose, rules, moderation, what to post, privacy
October 18, 2026
Getting found
Fifty People, One Hour, Months of Trust
A small, well-run webinar can build months of trust with the right fifty people. How to choose a topic people register for, handle Nigerian realities of timing, data and power,
October 15, 2026
Keeping customers
Hear It Privately Before They Say It Publicly
Ask for feedback privately and you can fix problems before they become reviews. Free survey templates for CSAT, NPS, effort, lost customers and onboarding, with how to score them, when
October 12, 2026
Getting found
The Shortlist Was Written Before They Called You
Most B2B buyers arrive with a shortlist already formed. What generates B2B leads in Nigeria in 2026, what each channel costs, how LinkedIn really works, where leads die, and the
October 10, 2026
Running the business
Stop Selling Like a Roadside Mechanic
A custom quote for every job makes buying slow and uncertain. How Nigerian service businesses package custom work into fixed offers clients can say yes to.
October 4, 2026
Keeping customers
Your Happiest Customers Are Waiting to Be Asked
83% of satisfied customers say they would refer you, and only 29% do. Why referred customers are worth more, and a five-step referral system that closes the gap in a
October 1, 2026
Reading around is useful, knowing your own numbers is faster
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.