97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of website visitors leave without a trace. How retargeting works in 2026, five rules that keep it profitable and not creepy, and the Nigerian version that needs no
October 21, 2026
Getting found
Being visible where your buyers look. This includes search, AI assistants, social, paid ads and the channels that work in Nigeria, and what each costs here.
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of your website visitors leave without buying or enquiring — and for most businesses that’s the end of the story. Retargeting is the discipline of refusing to accept that: ads shown to people who already showed interest convert at roughly 2.5× the rate of cold advertising, at lower cost, on every platform ever measured. Here’s how it works in 2026 — and the rules that keep it profitable instead of creepy.
9 min read
Black Friday Is Six Weeks Away, Here Is What Still Works
Nigeria’s commercial year doesn’t end — it detonates: a Black Friday that’s now a month, sales spiking 1,300% above an ordinary day, then Detty December’s diaspora wave with FX-primed wallets. Ten weeks holding an outsized share of the year’s spending — and it is won in September. Here’s the season’s anatomy and the calendar that captures it.
10 min read
Fifty People, One Hour, Months of Trust
A small, well-run webinar can build months of trust with the right fifty people. How to choose a topic people register for, handle Nigerian realities of timing, data and power,
October 15, 2026
The Shortlist Was Written Before They Called You
Most B2B buyers arrive with a shortlist already formed. What generates B2B leads in Nigeria in 2026, what each channel costs, how LinkedIn really works, where leads die, and the
October 10, 2026
Skip the Celebrity. Book Ten Small Creators Instead.
Nano and micro creators deliver better engagement and conversion at a fraction of a celebrity’s fee. How Nigerian businesses match, vet, brief, track and keep small creators who actually sell.
September 18, 2026
The Customer You Lost Without Knowing It
Good businesses end up with bad review profiles all the time. How to get Google reviews consistently, the five-part system that fixes it, and what to do about the unfair
September 12, 2026
The Machines Read the Newspapers Now
Earned media now makes up most of what AI engines cite. Why press coverage has become visibility infrastructure, why the bar is low in Nigeria, and a monthly earned-media system
September 10, 2026
The Only Video Platform That Pays You Back Next Year
YouTube works like a search engine, so a good video keeps finding viewers for years. What Nigerian businesses should make, how to title it, and how to turn views into
September 1, 2026
Nigerians Spend More Time on TikTok Than Anyone on Earth
Your customers are already on TikTok, scrolling. How the For You algorithm works, what Nigerian audiences reward, and how to turn views into WhatsApp sales.
July 24, 2026
Google’s Default Settings Are Built to Spend Your Money
Google’s default campaign settings favour spending over results. A step-by-step Google Ads setup guide for Nigerian businesses, from the six defaults to change to keywords, bidding and the first 90
July 20, 2026
Choosing help
Who Owns Your Domain? Ask Before You Hire
If your developer registered the domain in their own name, they own it. How to hire a web developer in Nigeria without regrets, from vetting and red flags to what
October 26, 2026
Getting found
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of website visitors leave without a trace. How retargeting works in 2026, five rules that keep it profitable and not creepy, and the Nigerian version that needs no
October 21, 2026
Turning visitors into customers
Black Friday Is Six Weeks Away, Here Is What Still Works
Black Friday is 27 November, and there is still time if you start now. The week-by-week plan for Nigerian businesses that haven’t started, plus the Detty December and January follow-through.
October 19, 2026
Keeping customers
The Group Everyone Muted
A community group goes quiet when it has no purpose or rules. How to build a WhatsApp or Telegram community people value, with purpose, rules, moderation, what to post, privacy
October 18, 2026
Getting found
Fifty People, One Hour, Months of Trust
A small, well-run webinar can build months of trust with the right fifty people. How to choose a topic people register for, handle Nigerian realities of timing, data and power,
October 15, 2026
Keeping customers
Hear It Privately Before They Say It Publicly
Ask for feedback privately and you can fix problems before they become reviews. Free survey templates for CSAT, NPS, effort, lost customers and onboarding, with how to score them, when
October 12, 2026
Getting found
The Shortlist Was Written Before They Called You
Most B2B buyers arrive with a shortlist already formed. What generates B2B leads in Nigeria in 2026, what each channel costs, how LinkedIn really works, where leads die, and the
October 10, 2026
Running the business
Stop Selling Like a Roadside Mechanic
A custom quote for every job makes buying slow and uncertain. How Nigerian service businesses package custom work into fixed offers clients can say yes to.
October 4, 2026
Keeping customers
Your Happiest Customers Are Waiting to Be Asked
83% of satisfied customers say they would refer you, and only 29% do. Why referred customers are worth more, and a five-step referral system that closes the gap in a
October 1, 2026
Reading around is useful, knowing your own numbers is faster
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.