Everything about being visible where your buyers are actually looking: search, AI assistants, social platforms, paid ads, and the channels that work in Nigeria specifically. Attract is the last wall we build for a reason: visibility is only worth paying for once the rest of the system can hold what it brings in. These articles cover how each channel actually works, what it costs here, and which ones are worth your money before you spend it.
Cost per click on Google is at its highest since 2021 and rising every year. But chasing cheaper keywords is exactly the wrong move. The businesses winning at paid search
Roughly 46% of all Google searches carry local intent, and three-quarters of nearby searchers visit a business within a day. The storefront that decides who captures them isn’t your website,
Organic Facebook reach is down to 2-5% of your own followers, and the audience you spent years building mostly never sees your posts. But social didn’t die, it changed jobs:
For most businesses, SEO shows first measurable results in three to six months and meaningful impact in six to twelve, Google’s own guidance says four months to a year. Anyone
Google Ads and Meta Ads aren’t competitors for the same job: Google captures demand that already exists, Meta creates demand that doesn’t yet. Meta’s clicks cost 4–5× less; Google’s convert
Your customers now ask ChatGPT, Perplexity, and Google’s own AI before they ever reach your website. If your brand isn’t in the answer, you’re not losing rank — you’re losing
Somewhere in your customer list is your best marketing channel, switched off: 83% of satisfied customers say they’d refer you, and only 29% ever do. The gap isn’t ingratitude —
While the world abandons about 70% of shopping carts, Nigeria abandons roughly 90%, and that 20-point gap is not a technology problem. It’s earned mistrust plus imposed friction, which means
Nigerians spend more time per month on TikTok than users in any other country on earth, first, not top five, and roughly three-quarters of marketers still don’t run campaigns there.
B2B deals are decided by committees, over months, and, the finding that should reorganise every budget, most buyers now arrive at the first vendor conversation with a shortlist already formed,
A potential customer is comparing you to a competitor right now, and the review profiles have already decided it. Good businesses end up with bad profiles for one reason: dissatisfied
For a large share of Nigerian commerce, Instagram isn’t a marketing channel, it is the shop: the catalogue is the grid, the sales floor is the DMs, the checkout is
Roughly 97% of your website visitors leave without buying or enquiring, and for most businesses that’s the end of the story. Retargeting is the discipline of refusing to accept that:
Imagine Instagram suspends your account tomorrow, wrongly, permanently. For most Nigerian businesses, what’s left is nothing. The email list is the one audience you own: it survives every suspension and
Most marketing plans share a life cycle: written with great effort, admired briefly, filed permanently. The problem isn’t the writing, it’s the job description. Here’s how to write the other
Answer a short quiz, it’s what determines if your business qualifies for a free marketing plan.
