Your Customer List Shouldn’t Live in a Staff Member’s Phone
When a staff member leaves, the customers in their phone can leave with them. A CRM guide for Nigerian SMEs on why customer data belongs to the business, why half
August 20, 2026
Knowing what’s working
Learn which metrics predict revenue, how to tell platform-reported results from real ones, and which naira produced which customer.
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of your website visitors leave without buying or enquiring — and for most businesses that’s the end of the story. Retargeting is the discipline of refusing to accept that: ads shown to people who already showed interest convert at roughly 2.5× the rate of cold advertising, at lower cost, on every platform ever measured. Here’s how it works in 2026 — and the rules that keep it profitable instead of creepy.
9 min read
Black Friday Is Six Weeks Away, Here Is What Still Works
Nigeria’s commercial year doesn’t end — it detonates: a Black Friday that’s now a month, sales spiking 1,300% above an ordinary day, then Detty December’s diaspora wave with FX-primed wallets. Ten weeks holding an outsized share of the year’s spending — and it is won in September. Here’s the season’s anatomy and the calendar that captures it.
10 min read
The Free Google Report Most Business Owners Have Never Opened
Google Search Console is free, and it shows what people searched before they found you. A practical guide for business owners covering setup, the key reports, a 20-minute monthly routine
August 16, 2026
Meta Can Only Find Buyers You Tell It About
Meta can only optimise for the sales and enquiries you report back to it. How to set up the Meta Pixel and Conversions API properly for a Nigerian business, including
July 26, 2026
The Marketing Goal Nobody Can Argue With Later
A goal with a metric, a deadline and a consequence leaves nothing to argue about later. A free written marketing goal template, with twenty worked examples and the seven ways
June 22, 2026
The Two Numbers That Decide If Your Marketing Is an Investment or a Leak
What it costs to win a customer, and what that customer is worth to you. How Nigerian businesses calculate CAC and lifetime value in naira, and use the ratio to
April 22, 2026
The Number That Decides Whether Your Ads Make Money
Every campaign has a cost per customer above which it loses money. A free naira ad ROI calculator for your break-even cost per customer, profit after ad spend and what
April 17, 2026
Instagram, Mostly? Prove It.
Without tagged links, WhatsApp, SMS and flyer traffic all disappear into Direct. A free UTM link builder, with naming rules and Nigerian channel conventions so you can see where customers
April 13, 2026
Stop Asking What Percentage to Spend on Marketing
A percentage of revenue tells you nothing about what a customer is worth. How much Nigerian businesses should spend on marketing, worked out from customer value, and the order to
April 9, 2026
Your Marketing Report Is Theatre
A report earns its place when it changes a decision. How to build marketing reports with a three-layer structure, the five numbers Nigerian SMEs should track, and the mistakes to
April 4, 2026
Choosing help
Who Owns Your Domain? Ask Before You Hire
If your developer registered the domain in their own name, they own it. How to hire a web developer in Nigeria without regrets, from vetting and red flags to what
October 26, 2026
Getting found
97 Out of 100 Visitors Leave, Go Get Them Back
Roughly 97% of website visitors leave without a trace. How retargeting works in 2026, five rules that keep it profitable and not creepy, and the Nigerian version that needs no
October 21, 2026
Turning visitors into customers
Black Friday Is Six Weeks Away, Here Is What Still Works
Black Friday is 27 November, and there is still time if you start now. The week-by-week plan for Nigerian businesses that haven’t started, plus the Detty December and January follow-through.
October 19, 2026
Keeping customers
The Group Everyone Muted
A community group goes quiet when it has no purpose or rules. How to build a WhatsApp or Telegram community people value, with purpose, rules, moderation, what to post, privacy
October 18, 2026
Getting found
Fifty People, One Hour, Months of Trust
A small, well-run webinar can build months of trust with the right fifty people. How to choose a topic people register for, handle Nigerian realities of timing, data and power,
October 15, 2026
Keeping customers
Hear It Privately Before They Say It Publicly
Ask for feedback privately and you can fix problems before they become reviews. Free survey templates for CSAT, NPS, effort, lost customers and onboarding, with how to score them, when
October 12, 2026
Getting found
The Shortlist Was Written Before They Called You
Most B2B buyers arrive with a shortlist already formed. What generates B2B leads in Nigeria in 2026, what each channel costs, how LinkedIn really works, where leads die, and the
October 10, 2026
Running the business
Stop Selling Like a Roadside Mechanic
A custom quote for every job makes buying slow and uncertain. How Nigerian service businesses package custom work into fixed offers clients can say yes to.
October 4, 2026
Keeping customers
Your Happiest Customers Are Waiting to Be Asked
83% of satisfied customers say they would refer you, and only 29% do. Why referred customers are worth more, and a five-step referral system that closes the gap in a
October 1, 2026
Reading around is useful, knowing your own numbers is faster
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.