Choosing help
Seven Questions That Expose Any Marketing Agency
Seven questions reveal more about an agency than its pitch deck. How to choose a marketing agency in Nigeria, the homework to do first, and the red flags that should
August 2, 2026
Knowing what’s working
Learn which metrics predict revenue, how to tell platform-reported results from real ones, and which naira produced which customer.
The Only Video Platform That Pays You Back Next Year
Every platform rents you a moment — the Instagram post peaks in a day, the TikTok in a week. YouTube is the one video platform where content compounds: the world’s second-largest search engine, where a good answer to a buyer question collects viewers for years and ranks inside Google too. Its true sibling isn’t TikTok. It’s SEO — with a face. And Nigeria’s shelf just got bigger.
9 min read
Who Owns It? Your Buyers Want to Know.
Posts from personal profiles earn roughly eight times the engagement of identical content from company pages — and the gap is widening. In a market whose first question about any business is “who owns it?”, the founder is the highest-leverage channel a small business has. Here’s the honest version: no persona, no hustle theatre — a system of documented expertise, routed into pipeline.
9 min read
Your Customer List Shouldn’t Live in a Staff Member’s Phone
If your best salesperson resigned tomorrow, taking their phone, how many of your leads and half-closed deals walk out with them? For most Nigerian SMEs the honest answer is: most. A CRM is the decision that customer relationships are company assets — but half of implementations fail, almost never because of the software. Here’s the honest guide to adopting one that sticks.
10 min read
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Choosing help
Your Business Closes at 6pm, but Your Customers Don’t
Enquiries keep arriving after you close, and the first reply usually wins. WhatsApp automation and AI chatbots for Nigerian businesses, what to automate, flow bots versus AI agents, and five
July 30, 2026
Knowing what's working
Meta Can Only Find Buyers You Tell It About
Meta can only optimise for the sales and enquiries you report back to it. How to set up the Meta Pixel and Conversions API properly for a Nigerian business, including
July 26, 2026
Getting found
Nigerians Spend More Time on TikTok Than Anyone on Earth
Your customers are already on TikTok, scrolling. How the For You algorithm works, what Nigerian audiences reward, and how to turn views into WhatsApp sales.
July 24, 2026
Getting found
Google’s Default Settings Are Built to Spend Your Money
Google’s default campaign settings favour spending over results. A step-by-step Google Ads setup guide for Nigerian businesses, from the six defaults to change to keywords, bidding and the first 90
July 20, 2026
Keeping customers
The One-Star Review Is an Audition
Every reply you write to a bad review is read by future customers. How to respond to negative reviews on Google, social media and WhatsApp, with a four-step framework, templates
July 17, 2026
Running the business
Performance Marketing Harvests What Brand Building Sows
Ads collect demand, and brand building is what creates it. Brand and performance marketing for Nigerian SMEs, the 60/40 research, what brand building means at small-business scale, and a free
July 15, 2026
Getting found
Instagram Is the Nigerian Shopfront
Nigerian buyers find you on Instagram, check your profile, then move to DMs and WhatsApp. Instagram marketing built for how people here actually shop, from discovery to the handoff.
July 14, 2026
Getting found
SEO vs Google Ads Is Really Rent vs Own
Ads stop when the money stops, while SEO keeps working once it’s built. SEO and Google Ads for Nigerian businesses compared as rent and ownership, when each deserves your first
July 10, 2026
Reading around is useful, knowing your own numbers is faster
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.