How to buy marketing without getting taken. What agencies are actually selling, when in-house beats outsourcing, what a real proposal contains, and the questions that separate a partner from a vendor. Written by an agency, which is either the best or worst reason to trust it, the arguments are checkable either way.
The enquiry that asks only “how much?” and vanishes toward a smaller number isn’t proof that your market only cares about price. Customers default to price when price is the
Roughly 78% of customers buy from the first business that responds, not the best, not the cheapest, the first. Yet the median business still takes about 42 hours to answer
Roughly 46% of all Google searches carry local intent, and three-quarters of nearby searchers visit a business within a day. The storefront that decides who captures them isn’t your website,
Cutting marketing in hard times feels prudent — and a century of evidence, from the Depression to 2020, says it’s the expensive move. Brands that maintain presence gain share while
What does it cost you to win a customer, and what is that customer worth once won — in naira, not roughly? Businesses that know these two numbers make marketing
For some businesses reading this, an agency, including ours, is the wrong answer. Here’s the decision framework we’d want on your side of the table: what each structure is genuinely
Every budget guide leads with a percentage of revenue. But benchmarks are averages of strangers, and a business spending 4% into a sealed, measured system will outgrow one spending 12%
A visitor judges your website faster than conscious thought, and 94% of that judgement is design. In 2026, with AI-generated sites everywhere and buyers more sceptical than ever, your website’s
Organic Facebook reach is down to 2-5% of your own followers, and the audience you spent years building mostly never sees your posts. But social didn’t die, it changed jobs:
Answer a short quiz, it’s what determines if your business qualifies for a free marketing plan.
