Marketing decisions that are really business decisions, from pricing, to positioning, knowing your customer, and planning when the currency or market moves against you.
9 min read
10 min read
9 min read
Schema markup tells Google exactly what your business is, where it is and who runs it. Copy-and-paste templates for Nigerian businesses, from Organisation and LocalBusiness to Product, Event and FAQ,
Click prices come down to five factors you can check yourself. How much Google Ads cost in Nigeria, how to read global benchmarks, and how to work out your budget
Every stage of the funnel leaks, and the numbers show you where. The 2026 marketing funnel for Nigerian businesses, with four ratios that find your biggest leak this week.
Google Ads costs keep rising, and chasing cheap clicks makes it worse. How Nigerian businesses run paid search around profitable customers instead.
A goal with a metric, a deadline and a consequence leaves nothing to argue about later. A free written marketing goal template, with twenty worked examples and the seven ways
Your customers will tell you why they bought, if you call and ask. A free customer interview script with the invitation message, a 15-minute call plan, follow-up questions that get
The price gap comes down to what each quote includes. How much a website costs in Nigeria, what drives the price, what cheap quotes leave out, and a checklist that
Before you rewrite another subject line, check the email arrived at all. Email deliverability for Nigerian businesses in 2026, covering authentication, list hygiene, flows, segmentation and why your open rate
Buyers trust specific numbers and real stories. How to write a case study that persuades, with a ten-part template, client interview questions, honest rules for presenting results and what to
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.
