Marketing decisions that are really business decisions, from pricing, to positioning, knowing your customer, and planning when the currency or market moves against you.
10 min read
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10 min read
YouTube works like a search engine, so a good video keeps finding viewers for years. What Nigerian businesses should make, how to title it, and how to turn views into
Posts from people earn roughly eight times the engagement of company pages. How Nigerian founders build a personal brand as a system, without a persona, and route it into real
Customers message your business on WhatsApp first, and often it’s a staff phone that answers. How to set up the free WhatsApp Business app properly, from profile and catalogue to
Six lifecycle flows send the right email or WhatsApp message at the right moment, without you. Timing, channel and content for each message, which to build first, rules that stop
When a staff member leaves, the customers in their phone can leave with them. A CRM guide for Nigerian SMEs on why customer data belongs to the business, why half
Google Search Console is free, and it shows what people searched before they found you. A practical guide for business owners covering setup, the key reports, a 20-minute monthly routine
Hire the wrong marketer and they can look busy for a year before anyone notices. How to hire your first marketer, from deciding whether to hire at all to the
A careless redesign can wipe out years of Google rankings. How to tell whether you need one, and the migration checklist that protects your search equity.
A deal you’re hoping will close isn’t something you can forecast from. A free sales pipeline template for small businesses, with seven stages and entry criteria, your own conversion rates,
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