Real numbers on what’s working in Nigerian digital marketing right now, measurement, conversion, retention, and attraction, written the way we’d explain it to a client.
The cornerstone guide
Your Way Out of the Marketing Maze
20 min read
Marketing terms often sound more precise than they are. A plain-English glossary of 77 digital marketing terms for Nigerian businesses, with notes on where each one gets misused.
Nigerian B2B buyers do their research on LinkedIn. Why founder profiles beat company pages, the four post types that work, and outreach that doesn’t get you blocked.
Small sites rarely get enough traffic to settle an A/B test. Why most tests on small business sites crown false winners, a calculator to check whether yours is possible, and
Many Nigerian GA4 setups credit the payment gateway for sales, lose WhatsApp enquiries under Direct and run on California time. How to set it up properly, in the right order.
When the naira slides, every dollar-priced ad platform takes more of your budget. How exchange rate movement cuts a naira marketing budget, how to split your FX exposure, and five
An ad click that lands on your homepage has to hunt for what it came for. Why that wastes budget, and how Nigerian businesses build landing pages with message match,
Google and Facebook do different jobs, so comparing them on clicks misses the point. Google Ads and Facebook Ads for Nigerian businesses, compared on cost per customer, speed and the
Blasting every contact you have is how numbers get blocked. How to run WhatsApp marketing in Nigeria properly, with consent, segments, automation and measurement.
A price rise can earn you more even if some customers leave, and a discount has to bring in more sales to pay for itself. A free price change calculator
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.
