Real numbers on what’s working in Nigerian digital marketing right now, measurement, conversion, retention, and attraction, written the way we’d explain it to a client.
The cornerstone guide
Your Way Out of the Marketing Maze
20 min read
Age, gender and location won’t tell you why someone buys. A customer research guide for Nigerian SMEs, with the three questions that predict buying, what to ask in interviews, and
Nearby customers search on Google before they visit or call. How to set up and manage your Google Business Profile and reviews so they find you first.
Businesses that keep marketing through a downturn come out with more market share. Why that holds in Nigeria too, and how to redeploy spend instead of cutting it.
What it costs to win a customer, and what that customer is worth to you. How Nigerian businesses calculate CAC and lifetime value in naira, and use the ratio to
Each option suits a different stage and a different spend. How Nigerian businesses should choose between an agency, an in-house hire, a freelancer or AI tools, with spend thresholds and
Every campaign has a cost per customer above which it loses money. A free naira ad ROI calculator for your break-even cost per customer, profit after ad spend and what
Without tagged links, WhatsApp, SMS and flyer traffic all disappear into Direct. A free UTM link builder, with naming rules and Nigerian channel conventions so you can see where customers
A percentage of revenue tells you nothing about what a customer is worth. How much Nigerian businesses should spend on marketing, worked out from customer value, and the order to
A single noindex tag or robots.txt line can keep your whole site out of Google. A technical SEO audit for business websites, in the right order and with free tools,
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.
