Real numbers on what’s working in Nigerian digital marketing right now, measurement, conversion, retention, and attraction, written the way we’d explain it to a client.
The cornerstone guide
Your Way Out of the Marketing Maze
20 min read
Nigerian e-commerce carts are abandoned at roughly 90%. The four fears shoppers bring to your checkout, the fixes that matter most, how to recover postponed sales, and where growth is
Newsletters usually die when the sender runs out of things to say. How to run an email newsletter people look forward to, from what to send and how often to
Instagram can change its rules or close your account, but your email list stays yours. How to build an email list from zero in Nigeria, legally, with lead magnets and
Nano and micro creators deliver better engagement and conversion at a fraction of a celebrity’s fee. How Nigerian businesses match, vet, brief, track and keep small creators who actually sell.
A weak offer doesn’t get stronger when you cut the price. How to win customers at full price, with the four questions every buyer asks, seven ways to strengthen an
Good businesses end up with bad review profiles all the time. How to get Google reviews consistently, the five-part system that fixes it, and what to do about the unfair
Earned media now makes up most of what AI engines cite. Why press coverage has become visibility infrastructure, why the bar is low in Nigeria, and a monthly earned-media system
Hiding your prices makes buyers do extra work, and some won’t. How to design a pricing page that helps people buy, with three packages named for who they suit and
Points and badges don’t bring customers back on their own. How to design a loyalty programme that does, from whether you need one to rewards you can afford, launch, honest
The 2-minute diagnostic shows which of your four walls is costing you most.
No obligation. No card required. Takes about 2 minutes.
