CASE STUDY · CONVERT WALL

Every Booking Lived on Someone Else's Platform

How Orla Spa, a luxury spa in Lekki, replaced Fresha with its own booking platform, and an AI assistant that never sleeps.

74%

of bookings direct within 120 days

Written target was 70%. Baseline was 0%.

after-hours enquiries a week

Answered by Orla AI while the spa is closed.

₦0

platform fees on direct bookings

Clients who book on Orla’s site book with Orla.

WHERE THEY WERE STUCK

A Luxury Spa With No Website, Renting Its Own Customers

Orla runs 18 treatments across massage, facials, body treatments, and thermal and sauna. Premium pricing, loyal clientele. But it had no website. Every booking ran through Fresha: the discovery, the scheduling, the customer record.

Adaeze, the spa manager, felt it most after hours. The spa closed at 8pm. The DMs didn’t. “How much is the deep tissue?” at 10:47pm got an answer at 9am, if the enquirer hadn’t already booked elsewhere.

There was no way to sell gift cards online, no customer list Orla actually owned, and nothing for Google, or ChatGPT, to point to.

WHAT WE BUILT

One Platform to Replace Fresha Entirely

A Convert-wall engagement: remove every step between “I want a massage” and a paid booking, on infrastructure Orla owns.

01 · CONVERT

Website and Booking Platform

A complete site with its own booking platform: real-time availability, the full treatment menu and checkout without an account. Built so Fresha becomes unnecessary, not just optional.

02 · CONVERT

Payments, Gift Cards and Packages

Connected to Paystack, so clients pay when they book. Digital gift cards and treatment packages too: revenue lines the old setup couldn’t support, now sold while the spa is closed.

03 · CONVERT

Orla AI Sales Assistant

Trained on all 18 treatments. It answers questions, recommends treatments and captures after-hours enquiries. The 10:47pm “how much?” finally gets an answer at 10:47pm.

THE WRITTEN GOAL

Every engagement gets one. Here’s the headline metric.

METRIC: Share of bookings made on Orla’s own platform
BASELINE: 0%, every booking via Fresha
TARGET: 70%
DEADLINE: Day 120

Result: 74% by Day 120. Target beaten. Platform fees on those bookings: zero. Customer list: theirs, for the first time. Gift card sales: a revenue line that didn’t exist before.

See How the System Would Apply to Your Business

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