CASE STUDY · CONVERT AND ATTRACT WALLS
One in Three Visitors Registered for the Fair
20,000
registrations for the IEF
Lagos, Abuja and Port Harcourt, against a 12,000 target
33%
landing page conversion rate
share of page visitors who registered
Page 1
on Google for "study abroad agency" searches
Nigeria, Lagos and Abuja
WHERE THEY WERE STUCK
The Fair Is Won Before the Doors Open
A fair is won or lost before the doors open. The students MOD Education wanted in the room were already researching their options online: searching for a study abroad agency, comparing destinations, asking questions on social media. What MOD needed was not more noise about the IEF; it needed a system that turned that existing interest into registrations, in three cities at once, and registrations from students who actually intend to study abroad, not crowds chasing the word “scholarship”.
WHAT WE BUILT
One Funnel, Three Cities
01 · CONVERT
The IEF Landing Page
A dedicated page for the fair with a single job: registration. Every section pointed at the signup, and 33% of visitors registered.
02 · ATTRACT
Meta and Google Ads, Run as One Campaign
Both ad platforms managed as one funnel, with audiences, creative and budget aimed at registrations and the landing page as the destination, across all three fair cities.
03 · ATTRACT
Page One for the Searches That Matter
Page one on Google for "study abroad agency in Nigeria", "study abroad agency in Lagos" and "study abroad agency in Abuja", the searches its future students make. None of it leaned on "scholarship", so registrations came from students ready to study abroad.
THE WRITTEN GOAL
Every engagement gets one. Here’s the headline metric.
- METRIC
- Total registrations for the International Education Fair
- BASELINE
- Unknown, untracked
- TARGET
- 12,000 registrations
- DEADLINE
- By the fair dates
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