Website Design

A business runs a site for four years, quietly accumulating rankings and organic enquiries. Then it launches a beautiful new website, and the enquiries stop. Somewhere between old and new, the URLs changed, nothing redirected, and years of search equity were deleted in an afternoon and celebrated with a launch post. A redesign is a heart transplant, not a paint job. Here’s the surgical checklist.

A visitor judges your website faster than conscious thought, and 94% of that judgement is design. In 2026, with AI-generated sites everywhere and buyers more sceptical than ever, your website’s job changed: it’s no longer a brochure. It’s trust infrastructure, judged by humans and machines alike.