AI Search

Press coverage used to be marketing’s vanity shelf, until the machines started reading the newspapers. Earned media now accounts for 82–89% of everything AI engines cite, and brands with third-party trust signals appear in ~75% of AI answers versus ~1% without. PR didn’t die; it got promoted to visibility infrastructure. Here’s the Nigerian SME system, no retainer required.

Your customers now ask ChatGPT, Perplexity, and Google’s own AI before they ever reach your website. If your brand isn’t in the answer, you’re not losing rank — you’re losing the conversation entirely. Here’s what the 2026 data actually says, and what a Nigerian business should do about it.